28 November 2007
  
Trends 2.0, Innovation 2.0, Marketing 2.0: How to Innovate Innovations? 

  
Prof. Dr. Marc Drüner 
Innovation and Marketing Steinbeis University Berlin 
  



 In Today's Business and Innovation landscape, everything´s getting 2.0. What are the Implications on Today's Innovation- and Marketing management? What are relevant Society, Business and Industry Trends and their Impact on Innovation management and how to transform Trend-Insights into the Innovation process? Furthermore, based on comprehensive quantitative studies about the 2.0 success factors and business cases, Drüner will show the Future of Consumer 2.0 Management and Enterprise 2.0 Management 

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